Perth Short-Term Rental Market Report 2025

Headline figures (2024 → 2025)

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Introduction

The short-term rental (STR) market in Perth is experiencing steady growth, driven by strong rental demand and high seasonality. With an average annual revenue of $51.3K per property and a 77% occupancy rate, Perth remains a competitive and profitable STR destination. This report provides an analysis of the market trends, regulations, key performance indicators, and a case study to highlight revenue potential.

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Why Perth still outperforms

Thanks to year-round events, mining-sector travel and a mild Mediterranean climate, Perth’s RevPAR now beats Brisbane and Adelaide on a like-for-like bedroom basis. Coastal precincts pick up the summer surge; CBD, Subiaco and South Perth absorb corporate and hospital-related stays across winter shoulder months.

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Regulation snapshot (2025)

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Top performing suburbs (2024 → 2025)

The short-term rental market in Perth exhibits strong revenue potential across various locations, with performance metrics reflecting occupancy trends and pricing strategies.

The highest-performing areas, such as Fremantle and Cottesloe, consistently yield high occupancy rates and premium pricing due to their proximity to major attractions and coastal appeal. Perth CBD and Scarborough, while slightly lower in occupancy, have shown steady year-over-year growth, making them strong contenders for investment.

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Revenue and Occupancy Trends:

• Fremantle and Cottesloe lead in ADR and revenue per property, reflecting their status as premium locations.
• Perth CBD sees stable revenue growth, with an 8% increase in annual revenue.
• Scarborough maintains steady occupancy and revenue growth, driven by an increasing demand for beachside accommodations.

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Impact of Major Events on STR Revenue

Major events significantly impact STR performance in Perth:

• Perth Festival & Fringe World (Jan-Feb): ADR surges to $295+, occupancy nears full capacity.
• Kylie Minogue Concert (Feb 15, 2025): STR bookings increased by 20% in CBD and South Perth.
• Margaret River Pro (April): Extends peak season demand, boosting RevPAR in Cottesloe and Scarborough.

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Conclusion

The Perth short-term rental market demonstrates strong revenue opportunities, particularly in high-performing suburbs like Fremantle, Cottesloe, and Perth CBD. With evolving regulations, property owners must prioritise compliance while leveraging strategic pricing to maximise earnings. The market’s seasonality and event-driven demand provide opportunities for dynamic pricing and targeted marketing strategies to optimise returns. By staying adaptable to policy changes and focusing on investment in high-demand areas, stakeholders can ensure sustainable and profitable participation in Perth’s STR sector.