Gross Rate

What factors influence a property's gross rental income?

Location, seasonality, property features, and local demand all impact gross rates. Properties near business hubs, beaches, or major events typically command higher rates, while oversupplied areas may require competitive pricing.

How can I estimate my property's potential gross income?

Research comparable listings in your area on platforms like Airbnb and Stayz, accounting for seasonal fluctuations. Tools like AirDNA or local property managers can provide detailed market reports for accurate projections.

Does higher occupancy always mean higher gross income?

Not necessarily. While high occupancy boosts earnings, prioritising longer stays or premium rates during peak periods (school holidays, festivals) often yields better returns than maximising nightly bookings at lower prices.

What expenses are not included in gross rate calculations?

Gross income excludes cleaning fees, platform commissions, maintenance, utilities, council rates, and management fees. These are deducted to determine net profit.

How can MadeComfy help increase my property's gross rate?

MadeComfy optimises pricing using real-time market data, highlights unique property features to justify premium rates, and targets high-value guests through corporate and extended-stay networks. Our professional photography and listing management further enhance appeal, maximising bookings at competitive rates.