High season refers to the period of the year when the demand for short-term rentals in a specific location is at its most elevated.
Peak periods vary by location: coastal areas (like Byron Bay) peak in summer (Dec-Feb), ski regions (Thredbo) in winter (Jun-Aug), and cities (Sydney, Melbourne) during events like Vivid Sydney or the Australian Open. School holidays also drive demand nationwide.
Adjust pricing dynamically to reflect demand, enforce stricter cancellation policies, and set minimum stay requirements (e.g., five to seven nights). Highlight local events or attractions in your listing to justify premium rates.
Higher guest turnover requires flawless cleaning coordination, and competition intensifies—ensuring your listing stands out with professional photos and prompt communication is critical. Local council regulations (e.g., 90-day caps in Sydney) may also limit bookings.
Avoid discounts unless occupancy is lagging. High-season demand typically fills calendars months in advance, especially for prime locations. Instead, use "early bird" promotions to secure bookings earlier.
MadeComfy optimises pricing using real-time market data, coordinates same-day cleanings for back-to-back bookings, and leverages their corporate network to fill gaps. Our 24/7 support handles guest inquiries instantly, ensuring seamless operations when demand is highest.