Occupancy Rate

What factors affect my property's occupancy rate?

‍Location, seasonality, pricing strategy, property amenities and listing quality all play key roles. Beachfront properties typically see higher summer occupancy, while city apartments may have steadier demand year-round. Local events and competition also significantly impact bookings.

How can I improve occupancy without sacrificing nightly rates?

‍Optimise your listing with professional photography and compelling descriptions. Offer flexible cancellation policies and consider mid-stay cleans for longer bookings. Adjust minimum stay requirements seasonally and ensure prompt responses to inquiries to convert more bookings.

What's a realistic occupancy target for Australian short-term rentals?

‍Most well-managed properties achieve 60-80% occupancy annually. Premium locations may reach 90% in peak seasons, while regional properties often see more fluctuation. The goal should be maximising revenue rather than just occupancy percentage.

‍Can MadeComfy improve the occupancy rate of my short-term rental property?

‍Absolutely. MadeComfy employs dynamic pricing, professional listing optimisation and targeted marketing to boost bookings. Our local expertise helps position your property competitively, while our 24/7 guest management ensures maximum conversion of inquiries into confirmed stays.

How does seasonality impact occupancy in different Australian markets?

‍Sydney and Melbourne see strong corporate demand outside summer holidays, while Queensland's peak runs April-October. Ski resorts thrive in winter, and capital cities often have event-driven spikes. A tailored strategy for each season is essential for maintaining good occupancy year-round.