Off-Peak Season

When do off-peak seasons typically occur in Australia?

‍Off-peak periods vary by region:

• Northern Queensland (May-September) during the humid season
• Southern coastal areas (autumn/winter) outside school holidays
• Major cities outside event/conference periods
• Ski resorts in summer months

What strategies work best for attracting guests during quieter periods?

‍Consider offering discounted extended stay rates (weekly/monthly), partnering with local businesses for package deals, or targeting niche markets like remote workers. Highlighting winter-friendly amenities (fireplaces, indoor entertainment) can also help.

Should I temporarily remove my listing during off-peak times?

‍Keeping your property listed year-round maintains visibility. Instead, adjust pricing and minimum stay requirements - many guests specifically look for off-peak deals. Consistent availability helps build your listing's ranking on platforms.

How does MadeComfy manage properties to boost bookings during off-peak seasons?

‍MadeComfy implements strategic pricing adjustments, creates tailored marketing campaigns for shoulder seasons, and optimises listings for alternative guest demographics. Our local market expertise helps identify and capitalise on emerging demand opportunities.

Are there any hidden opportunities during traditionally quiet periods?

‍Yes, corporate relocations, insurance placements, and film/TV productions often seek medium-term rentals during off-peak times. Adjusting your listing to accommodate these markets can turn quiet periods into profitable ones.