The peak season refers to the period of the year when the demand for short-term rentals in a specific location reaches its highest.
Peak periods vary by region: coastal areas boom during summer holidays (Dec-Jan), ski resorts thrive in winter (Jun-Aug), northern destinations like Cairns peak in the dry season (May-Oct), and capital cities see surges during major events and school holidays.
Begin preparations two to three months prior - deep clean, conduct maintenance checks, and refresh furnishings. Update your listing photos and descriptions six to eight weeks before peak dates to capture early bookers.
Implement dynamic pricing to adjust for:
MadeComfy's expert team employs yield management strategies, optimising prices in real-time based on demand. We handle high-volume guest communications, coordinate professional cleans between back-to-back bookings, and ensure your property is competitively positioned across all platforms.
Absolutely. Highlight peak-season specific amenities (aircon, pool, outdoor entertaining areas) and update house rules to manage higher guest volumes. Consider creating special offers like welcome packs or activity partnerships to justify premium pricing.