Ramp-up Period

What factors influence how long a ramp-up period lasts?

‍Key factors include location desirability, listing quality, initial pricing strategy, season when launched, and responsiveness to early guest feedback. Properties in high-demand suburbs typically ramp up faster than those in less established areas.

How can I minimise revenue loss during the ramp-up phase?

‍Effective strategies include:

• Starting with competitive introductory pricing
• Offering limited-time promotions
• Ensuring professional photography and optimised listings
• Encouraging early reviews through exceptional service
• Targeting mid-week or shoulder period bookings initially

How long is the ramp-up period for MadeComfy properties?

‍MadeComfy properties typically achieve stable booking levels within four to eight weeks, leveraging our existing platform algorithms, premium listing placements, and targeted marketing campaigns to accelerate visibility and review accumulation.

Should I adjust my expectations for different property types?

‍Yes, luxury properties may take longer to establish (8-12 weeks) due to higher rates, while budget-friendly apartments in central locations can ramp up in 3-4 weeks. Regional properties often show seasonal ramp-up patterns tied to local tourism cycles.

What metrics indicate the ramp-up period is ending?

‍Look for consistent booking patterns, review accumulation (5+ quality reviews), stabilised occupancy rates (60%+), and the ability to gradually increase prices without sacrificing bookings. The property should start appearing in more platform search results organically.