Seasonal Pricing

What are the key seasonal periods in the Australian market?‍

Australia experiences distinct seasonal patterns:

• Peak summer holidays (December-January) for coastal properties
• Winter months (June-August) for alpine regions
• Shoulder seasons (autumn/spring) with moderate demand
• Event-driven peaks (e.g., Grand Prix, school holidays)

How much can rates vary between peak and off-peak seasons?‍

Typical fluctuations range:

• 30-50% increase during peak demand periods
• 20-30% discounts in off-peak times
• 10-15% adjustments for shoulder seasons
• two to three times multipliers during major local events

How does MadeComfy calculate seasonal pricing?

‍MadeComfy's algorithm considers:

• Historical booking data for the specific property
• Local event calendars and school holiday schedules
• Competitor pricing movements in real-time
• Advance booking trends and demand forecasts
• Weather patterns and tourism projections

Should all properties follow the same seasonal patterns?

‍Pricing strategies should account for:

• Property type (beach houses vs city apartments)
• Location-specific attractions
• Target guest demographics
• Unique amenities (e.g., pools, heating)

When should seasonal price adjustments be made

‍Optimal timing includes:

• Six to eight weeks before major seasonal shifts
• Three to four months before significant events
• Regular reviews during transitional periods
• Immediate response to unexpected demand changes