Shoulder Season

When do shoulder seasons typically occur in Australia?

‍Shoulder seasons vary by region:

• April-May and September-October in southern states
• November and March-April in northern tropical regions
• Between school holiday periods across all markets
• During seasonal transitions at alpine destinations

What pricing strategies work best during shoulder seasons?

‍Effective approaches include:

• Offering 10-20% discounts off peak rates
• Introducing minimum stay discounts (e.g., 7+ nights)
• Creating package deals with local experiences
• Targeting niche markets like retirees or remote workers
• Implementing last-minute specials to fill vacancies

How does MadeComfy manage short-term rental properties during shoulder seasons?

‍MadeComfy optimises shoulder season performance through:

• Strategic rate adjustments based on forward demand data
• Tailored marketing to alternative guest demographics
• Flexible cancellation policies to attract more bookings
• Property upgrades scheduled during quieter periods
• Local partnership promotions with tourism operators

What types of guests typically book during shoulder seasons?

‍Common shoulder season travellers include:

• Couples and retirees avoiding school holidays
• Domestic travellers seeking better value
• Business travellers during conference lulls
• Remote workers pursuing longer stays
• International visitors from opposite hemisphere climates

How can properties be made more appealing during shoulder seasons?

‍Enhancements that help include:

• Adding weather-appropriate amenities (heaters, indoor entertainment)
• Highlighting local events and festivals
• Showcasing year-round attractions in listing descriptions
• Offering complimentary early check-ins/late check-outs
• Providing seasonal local guides and recommendations