What is the earning potential for short-term rentals on sites like Airbnb

Posted by The MadeComfy Team
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Published on Mar 17, 2023

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As a property manager or real estate agent, you know that rental income is key. Find out how you can increase your revenue by leveraging the power of Airbnb's short-term rental platform in Australia.

Earning potential through platforms like Airbnb and other short-term rental platforms can significantly increase rental income for property managers and real estate agents. By capitalising on the growing demand for unique and personalised accommodation experiences, you can expand your client base and stay competitive in the market. With effective strategies and management tools, property managers and real estate agents can maximise the earning potential of their rental properties and establish a strong presence in the short-term rental market.

According to data from Transparent Data for the 12-month period ending October 2022, the STR market in Australia generated nearly $4 billion in revenue from 114,601 listed properties, with an average occupancy rate of 72% and an average daily rate of $244.

In short, the income earned from short-term rentals on Airbnb and other platforms depends on various factors like location, property type, seasonality, amenities, and guest experience, as well as the booking fees charged by the platform (usually around 12-17%). However, MadeComfy properties in the Australian market have shown that short-term rentals can generate a significant amount of income, with an average of 30-40% more net revenue than long-term rentals.

Case Study - 2-bedroom apartment, South Melbourne

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When compared to a long-term rental on Domain.com.au for a similar property advertised at $700/week, the MadeComfy property outperforms by 60.1% in the six months to March 2023.

To understand the market potential further, here are some examples of the economic opportunities along the eastern seaboard of Australia.

  • In New South Wales, short-term rentals generated over $1.38 billion in revenue, with 38,278 active rental properties, an average daily rate of $318, and an occupancy rate of 67%.
  • In Queensland, there are 24,093 active rental properties that generated $900 million in revenue, with an average daily rate of $234 and an occupancy rate of 79%.
  • In Victoria, there are 30,283 active rental properties that generated $1.18 billion in revenue, with an average daily rate of $225 and an occupancy rate of 76%.

Needless to say, the potential for higher rental returns through short-term rentals is becoming more apparent to property owners, creating a high upside for property managers and real estate agents. By partnering with MadeComfy, managers, and agents can tap into this market without worrying about guest services or housekeeping. This allows them to maintain full control of their property portfolios while taking advantage of the significant income potential of short-term rentals.

With a proven track record of success in the Australian market, MadeComfy is a trusted partner for property managers and real estate agents looking to maximise their rental income and stay ahead in a competitive industry.

Download our infographic with 4 case studies showing how much more short-term rentals earn compared to long-term rentals in Sydney, Melbourne, Brisbane and Canberra.

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For more MadeComfy success stories, view our case studies.


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